top of page

HOUSE2HOME

Simplifying buying of home decor for renters.

Timeline

My Role

5 days

(May 2022)

Solo design sprint - rapidly ideating, designing, prototyping, and testing a solution

Tools used

Figma,  Photoshop,

Google suite

Reseach

PROBLEM

Renters who are in the age group of the early twenties to mid-thirties find it very challenging and overwhelming to decorate their apartment in a style that resonates with them and on a budget they can afford.

AEnB2UpYVfa3kCLzyzoO6pwzHlRLuJ0AZ8xXJeek

PROCESS

After gathering and understanding all the research data that has been provided to me, my role was to run a 5-day sprint.

CONSTRAINTS:

  • The solution must be designed as a website (desktop & laptop screens)

 

  • House2home focuses on decorative products and accessories (prints, posters, photos, lighting, small accent pieces & accessories) - they don’t sell furniture, appliances, or other larger pieces.

DAY 1

UNDERSTAND AND MAP

On the first day, I started by reviewing the existing research to empathize with Ally’s goals & frustrations.

How might we help users to find a style they can resonate with?

 

How might we help users to find items that will look good in their space?


How might we help users to achieve the look they want in budget?

DAY 1

CUSTOMER JOURNEY MAP

Based on the information provided, I created a possible solution map that in theory would help solve Ally’s pain points and help her achieve her goals.

In this map, the user would:

  1.  Find their style through a style quiz. 

  2.  Select which room they need to decorate.

  3.  Upload a photo of their space.

  4.  Input email to get suggestions.

  5.  Filter items by budget, category, size & weight.

  6.  Find custom bundles with a product page for each.

  7.  Drag and drop items to the uploaded photo.

  8.  Select the whole bundle or individual items and place the order.

DAY 2

LIGHTNING DEMO AND IDEATION

The second day was all about inspiration and ideation. I started my day by studying some competitor websites and drawing inspiration from them.

Drawing inspiration from Modsy and Ikea helped me come up with a few design ideas. For example, I felt my users could definitely benefit from a STYLE QUIZ to understand their unique style.

DAY 2

CRAZY 8'S SKETCHING

I identified the most critical screen in the process of purchasing decor as the one that displays the results that fit a user’s preferences. I did a “Crazy 8’s” exercise to sketch 8 different versions of this screen in 8 minutes, then picked the best one:

Once I identified the best screen from the Crazy 8’s, I created a solution sketch to gain some more perspective on my solution. 

DAY 3

DECISON MAKING AND STORY BOARD

I spent day three deciding on my final solution and creating a storyboard to map out the full user journey of this experience.

DAY 4

PROTOTYPE

Sticking to the goal of the sprint, which is to quickly prototype and test the solution, I created a mid-fidelity prototype that does not include full website functionality and graphics. Once the user takes the quiz and finds the right bundle for themselves, they can make adjustments to the items (quantity & color) and quickly checkout or view other bundles. 

DAY 5

USABILITY TEST AND REFLECTION

I recruited 5 participants who were in the age range of 25 - 35 who were new homeowners or struggling with decorating their homes, just like my user persona, Ally to test my prototype.

FOLLOW UP QUESTIONS

  1. What can you make of this website?

  2. What kind of quiz are you expecting to take when you click on the ‘Take Quiz’ button?

  3. How did you feel while taking the quiz and how was the experience?

  4. How confident did you feel at the end of the quiz - that the website will match you to the decor that’s right for you?

Run a usability test_edited.png

KEY FINDINGS

  1. All 5 participants could easily identify looking at the Hero image and description that it was a website that sold decorative products 

 

  1. All 5 participants felt that the quiz was very well personalized and they were confident that they would find the items that they were looking or at the end of the quiz.

 

  1. 1/5 participants wanted to see a breakdown of the result after taking the style quiz.


All 5 participants felt that the screens were minimalist, easy to follow and to the point. They also mentioned that the texts were very engaging and made them feel happy and confident.

bottom of page